Client: Rijksoverheid

Agency: Roorda Reclamebureau

Eye injury is the most common accident in the Netherlands during New Years Eve. This is partly because fireworks glasses are not cool to wear. They look drowsy.

Together with Donnie (well known from his summer hit 'Snelle Planga') we made a videoclip that should lead kids to protect their eyes with firework glasses during New Years Eve 2018. It positions the firework glasses to be cool while wearing them. Turning dull safety goggles into a fashion item by making use of a national hype with rapper Maradonnie.