HECK x BEDALE AFC - VIRAL KIT DESIGNS
To celebrate its local roots in North Yorkshire, sausage brand HECK teamed up with nearby amateur football club Bedale AFC to create a sponsorship that was impossible to ignore.

Inspired by HECK’s bold brand personality, we designed a striking pink and orange sausage-themed football kit that instantly stood out on the pitch and online. What started as a local partnership quickly caught the attention of football fans and internet kit-watchers, with the shirt even being tipped to win the infamous “worst (or wurst) kit of the season.”

The success didn’t stop there. In the years that followed, the collaboration returned with a new kit design every season, each one celebrating HECK’s playful brand spirit and once again going viral among football fans and kit lovers online.

The result: a playful piece of brand storytelling that connected HECK with its community, turned a grassroots sponsorship into a viral talking point, and proved that even an amateur football kit can make a serious statement.