Agency: Being There Amsterdam (choose picky dot nl) provides consumers with reliable, independent information about various products. A big portion of that independent information is provided by the reliable reviews generated by those same consumers. We hooked on to this idea of consumer-generated content and found some well-known online films featuring specific advantages or disadvantages of products. Adding a simple review bar, transformed these virals into a campaign for Kieskeurig.

Review translation vacuum cleaner: Good suction although the vacuum hose disconnects pretty easy.

Review translation Tablet: This tablet has a super scratch resistant screen!

Review translation Drone: Please note: The battery of this drone doesn't work any second longer than they promise.