Client: Bont voor dieren

Agency: Roorda Reclamebureau

How do we demonstrate against fur with a budget of €0,-. We used parking lots in front of different fur stores to place our 'FurBlocker' (Bontblocker) and asked our followers to donate our parking costs. This donation could be done with 'Tikkie', a QR generated donation. This QR code was shared through social media and placed on our billboard. This made it easy for people to donate.

Results:
In even one day, we raised enough money for the rest of the year.