Client: Bont voor dieren

Agency: Roorda Reclamebureau

How do we demonstrate against fur with a budget of €0,-. We used parking lots in front of different fur stores to place our 'FurBlocker' (Bontblocker) and asked our followers to donate our parking costs. This donation could be done with 'Tikkie', a QR generated donation. This QR code was shared through social media and placed on our billboard. This made it easy for people to donate.

In even one day, we raised enough money for the rest of the year.