Client: 
HECK Sausages
Agency: 
Hearts and Minds, London
Press: 
Metro LondonThe Sun
MirrorFox SportsBBC 
and others.

Brief:
Design a funny/weird football kit for Bedale AFC that reach the newspapers.

Presented a different range of football kits to the client. The soccer kits were fully printed with sausages and presented to the football team to wear them. After the season, the kit was tipped to "win the award for the worst football kit of the season". Which is nice! Because the purpose of the briefing was to reach the news.

The Sun:
A FOOTIE team’s pink and orange sausage-themed kit is cooking up a storm. Amateur club Bedale AFCare sponsored by Heck sausages, which has a factory nearby in Sinderby, North Yorks.

Their bangers and clash strip has gained notoriety on internet football sites. It has even been tipped to win “worst (or should that be wurst) kit of the season” award.

Chairman Martyn Coombs admits when the local company’s marketing team came up with the “interesting design” for their kit they were a bit taken aback.

He said: “As an amateur football club we rely on the generosity of local businesses to sponsor us, health and fitness you can appreciate is paramount, in the past we’ve been sponsored by Hall’s Fish and Chip’s of Bedale, R and R Ice Cream of Leeming Bar and now Heck Sausages.

“I used to teach Andrew Keeble, the owner of Heck Sausages and when they opened the new plant they were keen to get involved with the club, but obviously their marketing department wanted to make a statement.


 

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JimmyBullardJimmyBullard

Jimmy Bullard, former footballer who played at Fullham.